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| iifa AWARDS 2007 |
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| About IIFA Awards |
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| The first edition of the IIFA Awards was hosted in London at the Millennium Dome in 2000. Ever since, the awards have travelled across the world reaching South Africa, Malaysia, Singapore, Netherlands and UAE. The USP of the event is it’s international appeal and globalising Indian Cinema. The platform is perfect to showcase the abundant talent the industry possesses. The special features of the IIFA weekend, such as the Film Festival and the movie premieres help display the legacy and the future of Indian cinema. Apart from this, the charity matches fill in loads of fun into the weekend. It’s ambassador, Amitabh Bachchan has been associated with the awards since they began. His association with the IIFA has helped Indian cinema reach the global audiences. |
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